Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new sponsors for British Gymnastics.
Passionate about ensuring a lasting legacy for gymnastics in the UK, British Gymnastics are keen to weave in a number of brands to their story over the coming year. Having added to their medal haul at last weekend’s European Championships and with over 1 million children aged 5-15 years participating in gymnastics weekly in the UK, there is a great opportunity for brands to activate an incredible creative campaign.
With world class gymnasts including Max Whitlock OBE, Alice Kinsella and Bryony Page setting their sights on the Paris 2024 Olympics and the lead up to LA 2028 already underway, the potential for brand activations is incredible.
Karen Morris, Managing Director at Reg&Co commented:
“We’re absolutely delighted to have been appointed by the British Gymnastics team this year. Gymnastics is a sport with a very strong and marketable participation community and has an incredible medal winning track record. With over 1m weekly participants between the ages of 5 and 15 the sport can reach young, active upmarket families at scale and we’re looking forward to bringing together some brilliant new partnerships”.
Kellie Cunningham, Partnerships Officer from British Gymnastics added:
“From the success of Reg&Co having worked with British Gymnastics during both the World Gymnastics Championships Liverpool 2022 and the World Trampolining Championships in Birmingham last year, I’ve been impressed with their ability to bring new partners to our sport. We’re very excited to see what they can do for us ahead of an action-packed year of gymnastics and beyond”.
ENDS
To find out more information on partnership opportunities for British Gymnastics please email Tom@regandco.com
