Sponsorship and brand partnership agency Reg&Co have announced the signing of Natwest Rooster Money as an official partner of The Bikeability Trust, the government’s national cycle training programme.
The partnership includes headline sponsorship of Bikeability’s Cycle to School Week in September
and the Family of the Year category at the Celebration of Bikeability digital awards ceremony. Natwest Rooster Money’s partnership with The Bikeability Trust aims to leverage opportunities to engage with young families and schools through e-communications, social media and PR.
Bikeability is the Department for Transport’s flagship national cycle training programme for
schoolchildren in England. Bikeability cycle training is a practical training programme, which provides schoolchildren with a life skill and enables them to cycle confidently and competently on today’s
roads. More than four million children have received Bikeability cycle training since the programme’s inception in 2007.
Natwest Rooster Money is a family pocket money app and card designed to help teach children
about money and savings goals, starting them on their journey to money confidence.
Stu Richmond, Director Reg&Co added:
“Both brands are looking to educate the future generation so this is a great partnership which will
see Bikeability and Natwest Rooster Money unite to help develop and improve teaching for two
important life skills – cycling safety and money spending habits.
We are excited to oversee this partnership and ensure both sides reap the benefits.”
www.bikeability.org.uk
www.roostermoney.com
www.regandco.com
For more information on the partnership please contact Stuart@regandco.com
ENDS
