Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new partners for Canary Wharf Group (CWG) across their series of summer and winter events.
Canary Wharf is a mixed-use destination offering a diverse mix of workspaces, retail and leisure for those who work, live and visit the Wharf. It is home to more than 320 retail units, over 80 cafes, bars and restaurants with more than 3,500 people now living on the estate. Canary Wharf is home to the UK’s largest outdoor free to visit art collection. Last year more than 67.2 million people visited the Wharf.
Reg&Co’s scope of work will consist of developing a valuation and strategy for CWG properties as well as promoting their Winter Lights festival proposition – a twelve-night spectacular with more than fifteen installations and their three-month Summer Screens programme of film, sports and art.
Stuart Richmond Managing Partner at Reg&Co commented:
“Canary Wharf Group host a number of events throughout the year from sports screenings, film, outdoor theatre and spectacular light and art installations. The opportunities for brands and partners from many different sectors are plentiful and we look forward to approaching our prospect list with their offering over the upcoming weeks.”
Pippa Dale, Senior Manager – Arts & Events – Canary Wharf Group added:
“Canary Wharf has evolved into a mixed-used lifestyle destination for those who work, live and visit the neighbourhood. Our curated programme of events offers something for everyone from sport and food to theatre and the arts. We look forward to working with Stuart and his team at Reg&Co to bring in new partners.”
