Leading payment provider Mastercard have signed as a partner to The FRIENDS Experience: The One in London, which opens its doors in London’s ExCel, August 12 – November 3, 2024.
Mastercard will activate the Priceless Experience for their credit card holders at The FRIENDS Experience, giving their members queue-jump access on arrival and at green screen photo opportunities as well as 10% off all merchandise and a complimentary tote bag.
The FRIENDS Experience is the ultimate immersive fan attraction celebrating the iconic, globally recognized television series. Visitors will be able step inside the world of FRIENDS and explore set recreations, take a look behind the scenes of the making of the show, grab a bite and beverage after visiting Central Perk and shop at The FRIENDS Experience Store.
Stu Richmond Director at Reg&Co commented:
“FRIENDS received a new wave of fans since being found by Gen Z and millennials during the Lockdowns. This therefore provides a great opportunity for brands to be able to target these consumers, new fans, as well as the traditional FRIENDS viewers of the nineties and early noughties.
We are excited to sign Mastercard as a partner and look forward to working closely with their team over the coming weeks to ensure a successful activation at this iconic event.”
ENDS
