On 15 November, Reg&Co sponsorship agency worked with Transport for London (TfL) to broker a brand activation for Sony music to commemorate the 40th anniversary of the London Calling album from The Clash and the exhibition at the Museum of London which is open now.
Alongside taking over the station tannoys at Kings Cross, Tottenham Court Road, Piccadilly and Hammersmith stations – TfL used the busking network to play tracks from the album.
They also recreated the iconic TfL roundel with ‘London Calling’ to post in the stations as a backdrop to the performances that took place throughout the day.
TfL is an incredible rightsholder to work with and the opportunities for TfL brand partnerships are wide, varied, and have the opportunity to put brands in front of millions of consumers in a single day. Previously we have worked on campaigns with them for Universal TV and for Mothercare.
